Author: Howard Behar

#Sponsored by Center Street (Publisher) | #WyrdAndWonder Book Review | “The Magic Cup” by Howard Behar An unexpected fantastical world percolating through a narrative speaking about the ethics of the world of business!

Posted Thursday, 31 May, 2018 by jorielov , , , , 0 Comments

Book Review Banner using Unsplash.com (Creative Commons Zero) Photography by Frank McKenna

Acquired Book By: I am a new reviewer for Hachette Books and their imprints, starting with FaithWords which is their INSPY (Inspirational Fiction & Non-Fiction) imprint of releases focusing on uplifting and spiritual stories which are a delight to read whilst engaging your mind in life affirming and heart-centered stories. I found Hachette via Edelweiss at the conclusion of [2015] and have been wicked happy I can review for their imprints Grand Central Publishing, FaithWords & Center Street.

This book review was sponsored by Hachette Books who provided me with a complimentary copy of the book “The Magic Cup” direct from their imprint Center Street (an imprint of Hachette Book Group Inc.) in exchange for an honest review. I did not receive compensation for my opinions or thoughts shared herein.

NOTE: This marks the first post and/or review I am featuring on behalf of Hachette Books which now states this is ‘sponsored’ by the publisher. Kindly refer to my Review Policy where I disclosed the reasons why this new language of disclosure is being added to [jorielovesastory.com].

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Why I felt it necessary to preface this review with a note about current events:

By now, most of my readers (of Jorie Loves A Story) know I am a reader who has an active voice in the twitterverse and on her blog for civil rights and civil liberties, marriage equality, gender equality and social justice issues across the spectrum of what is currently affecting our lives living in the 21st Century. I initially read The Magic Cup in the early days of #wyrdandwonder – within the very first week of May. I had meant to post my reflections on it’s behalf closer to the time I had read it – if I had, this preface would not be warranted as it would have pre-dated what happened.

This isn’t the first time I’ve had to make a conscience choice in what to feature and what to post in regards to current events – the sad bit is this story was writ by the ‘former’ President of Starbucks International, not the current President. To my knowledge, Howard Behar is fully retired from his association with the coffeehouse company – however, this doesn’t takeaway from the fact it grieved my heart as it did everyone else what happened with the civil rights of those men were violated. No one should have to endure or experience the kind of social injustice and prejudicial behaviour they did.

The reason I am choosing to release my ruminative thoughts on behalf of The Magic Cup is because it was quite literally one of my favourite stories I read for #wyrdandwonder. Releasing this review (at all) is never going to be the ‘right time’ to share it as the events of what happened will always be on the forefront of our minds and memories. The only way forward in life and in society is holding people accountable for their actions – something we have seen happen quite frequently of late – and I do hope, as a whole, Starbucks as a company will go back to the roots of their company’s foundations – as an openly inclusive meeting place where all members of local communities feel openly accepted to meet-up with friends, family, co-workers and the people they are working with on collaborative projects.

On a personal note – a copy of this book should be given to each employee in an effort to help them remember the legacy of Howard Behar’s tenure – as within The Magic Cup are the principles of both behaviour and the casualties of living against the moral principles each of us must choose to abide by or walk a long path towards personal enlightenment on how best to live with an open heart and mind in both our personal and business lives.

Therefore, I am choosing to share this story as a celebration of why I have happily co-hosted #wyrdandwonder this month of May, 2018 – it is to seek out the stories of the fantastical, sharing what derives a work to be a portal to #EnterTheFantastic and to give all of us an interesting purview of all the different ways in which Fantasy Literature can become explored through a writer’s vision of what ‘Fantasy’ can involve within their own imaginative thoughts threading into the genre itself.

Coincidentally, I did find this tweet s/o referencing an article which discloses his [Howard Behar] response on behalf of what happened recently. Wherein he does talk about how the company has strayed away from its founding principles and how difficult it is to see individual prejudices until a mistake is made thereby illuminating the behaviour which needs to be addressed and changed.

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What drew me into reading this story:

When I first learnt of this lovely book, I hadn’t quite realised it was writ with such a clever spin on the fantastical, as I originally thought it was a short Non-Fiction story rather than a narrative short spun on the principles and ethics you would expect to find in the the world of Business! From that perspective, what truly anchoured me to the story-line as I started reading it were the quiet moments of entry from the Fantasy angels which were superseding themselves into the pacing and tone of the overall journey Steadfast was taking towards becoming a better man.

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On how I Starbucked America

– from the Mid-West to the Mid-Atlantic to the Northeast and Southern states

It is mentioned in the Foreword how the reason Starbucks was intentionally grown to become a cafe of community engagement was to curate a meeting space where people of all backgrounds and socioeconomic lifestyles could find a place to share a cuppa with their conversations – which flickered a light of truth in my own mind. This is the key reason I have loved ‘Starbucking across America’ (my mantra whilst road trekking) – you get to meet a lot of lovely people – from the baristas to the people sipping their lattes, to the telecommuters to the University students to the couples tucking in a date night in the middle of the week – you see a multitude of people in Starbucks.

The atmosphere is warm and inviting – the java is addictive (my personal favourite is the ‘cherry’ coffee latte), the sea salt hot chocolate is wicked sinful, the chai is the right level of spice and the green tea latte is as soul lifting as the fresh brewed teas.

I truly have Starbucked my way across America – from the Mid-West to the Mid-Atlantic to the Northeast and Southern states – wherever I’ve travelled, the one constant has been the warmth of joy entering a Starbucks and knowing for a respite of time spent off the road, I’d have a lovely cuppa in my hand, a spontaneous conversation about to make me smile and a knowing sense that even if we don’t all agree on a lot of different topics of interest, the one thing which unites us is our love of tea and coffee!

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Reflections prior to reading the text:

There’s magic when a group of people is bound together with common purpose. It’s the chemistry of real people, doing the right things, with the right set of values. The journey to discover that magic – to create it with the people on our team – is what this tale is all about.

– quoted from The Magic Cup with permission of the publisher

I remember when I first spied this lovely little book – this little gem of a text which contains an uplifting jolt of spiritually renewing motivation to succeed not only in business but in life – as I was in the mindset of contemplating my ‘next move’ so to speak back in [2016]. I hail from a family of entrepreneurs – most have to go to University to gain a background in Business & Economics – I grew up in the shadows of business savvy parents and a grandfather who re-set the standard of business forms for his Corporate America company. Forget the MBA, I had real-life education before that became a new buzz word of innovative educational opportunities which seek to place you out in the real world to gain real experiences.

I also had the pleasure of attending a school in the city of my birth which suffered greatly by the budget cuts which corroded most of our favourite educational ‘extras’ (ie. art, shop, theatre, music, classroom pets/animals, field trips, etc) except it received a special invitation to attend a faux working city environment where children in elementary or middle school could ‘pretend’ to go to work for a week and see where they might ‘fit’ once they graduated high school. It was an interesting experience I had the joy of doing twice – once I worked at a pharmacy and the second go-round, I was part of the video team – an interviewer who had to go store to store, with a mic and not a lot of charisma or confidence, seeking a story I was inventing with each conversation I engaged within.

I worked in my father’s company from the age of three until eighteen – not consequentially (laughs) but as a toddler I was the right height to deliver certain things pertaining to my father’s business whilst gaining a unique perspective on the lighter side of his Industry. (Remember, I’ve previously said my father worked in the field opposite of the city morgue.)

From these roots – I knew I was going to enjoy working – except finding my niche out in the world of Business has had a rocky start as I came out of the gate slightly over-qualified for most entry level positions due to the knowledge I had gleamed by observation, real-life applications and having a keen mind for organisational affairs across a wide spectrum of industries not limited to the ones my family was involved.

It took me awhile to sort things out – even now as a 5th Year Book Blogger – the more information I’ve gained about the book world, the more I’ve sorted out where I fit within the world of publishing; startling enough, it isn’t quite where I first felt I would embark into the next chapter of my journey as a writer! In effect, the vision I had five years ago has altered, morphed through experience and taken a new course – one I am very happy to be researching right now.

Meanwhile, whilst I’ve been my father’s caregiver for the past year and a half since he survived his moderate bilateral stroke (see also Post) I’ve had a lot of time to consider what I want to do in regards to launching myself into trade and commerce. I sort of knew I should be my own boss – own my own companies, diversify my portfolio of investments and carve out the path I’m meant to walk rather than follow in other people’s footsteps.

I’ve been a natural bourne leader since I was in pre-school when I befriended a (presumed) mute boy who turnt out to be shy and was quite vocal by year’s end – my friendship opened his heart and gave him a reason to ‘talk’. No one else stepped forward to show him the kindness of friendship – so imagine, my chatty self taking him round the school, engaging him in our activities and never leaving his side. In return, I heard his ‘heart-notes’ of gratitude and felt joyful in spirit I was making a difference in his life as he frowned less and smiled more with each passing day. I continued to stand apart from my peers as I grew in school wherein I also skipped my slated graduation class and opted to exit high school on my own terms ahead of schedule.

The best freedom in life is owning your own truth – sorting out your own path – trusting your instincts and living through your faith. It’s never easy to go the route no one else is taking – to dig deep into yourself, believing your on the right path even if it feels arduously opposite of what everyone else your age is doing – at the end of the day, you have to return back to centre and realise your life is meant to yield different results. Not everyone can follow after each other – we’re all individuals – we all have adventures and experiences to seek out which define who we are but also, how we interpret the reasons why we are here. We all have a purpose – if we hold onto that truth, we can never fail to be living the life we’re supposed to be embracing. Even if we’re non-conventional and alternative to the general populace – there’s a reason why we stand out and seek a different path.

When I saw this book – I felt an re-awakening in my mind and heart – I have been contemplating what to do professionally for a long while – as I put my life on hold for my family when health crises overtook our lives, where immediate family members were facing difficult crossroads and where a grand-daughter was needed to stay close to home. Through it all, I’ve had my eye on a diversity of fields as much as my heart flutters aglow with the joys of philanthropic interests – I always knew part of my life was going to be devouted in equal parts between professional pursuits and my work in charity. In essence, the term ‘socially conscience’ companies was something I was contemplating before they birthed the term to give back to others whilst lifting up your own business – as it goes back to the adage – it takes a village.

As I have talked about why I love Starbucks, I’ll move on by saying I love pro-positive inspirators (my term!) who seek to motivate others to follow in their wake – to lit a fire of hope and inspiration in others who might be wondering if they can accomplish a similar goal in their own lives. For this seed of insight, I felt I would appreciate reading The Magic Cup.

To refer back to the quotation from the book – as it works as a preface of sorts for what your about to read – what we can accomplish together with a singular focus of creating with purpose is definitively magical indeed! Or to put it a different way – for each of our cup of truths, we each serve as both the Light to inspire another forward and the encourager of joy who seeks to celebrate the serendipitous nature of life.

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#Sponsored by Center Street (Publisher) | #WyrdAndWonder Book Review  | “The Magic Cup” by Howard Behar An unexpected fantastical world percolating through a narrative speaking about the ethics of the world of business!The Magic Cup
Subtitle: A Business Parable about A Leader, A Team, and the Power of Putting People and Values First
by Howard Behar
Source: Direct from Publisher

We all love the fairy tales we grew up on, creating a world in which good always wins over evil, where those whose hearts are true and who do the right thing come out on top. But, grown-up competition for success is rough, even cutthroat, and we’ve often heard that nice guys finish last.

Not according to Howard Behar, whose career as one of the three leaders who built the Starbucks organization most definitely proves that nice guys finish first. In THE MAGIC CUP, Behar spins an engaging corporate tale to teach us exactly how we can do the same thing.

The story revolves around Vince Steadfast, the newly named CEO of imaginary manufacturer Verity Glassworks, which has fallen on difficult times. Vince is hired to help the once iconic company return to its glory days, and he brings with him a parting gift from his mentor and former boss: a stunning crystal coffee cup from Verity’s halcyon days. The cup turns out to be magic – truly – and helps him come to understand and reinvigorate the values that Verity has misplaced along the way.

In the tradition of great parable writers throughout history, Behar quickly involves us in an engrossing fantasy, continually challenging us to compare each situation with our own real-life experiences. The story of THE MAGIC CUP helps each of us discover that only by acting on sound moral principles can we fill our own cups with the personal and professional success and satisfaction we seek.

Places to find the book:

Borrow from a Public Library

Add to LibraryThing

Find on Book Browse

ISBN: 9781478947479

Genres: Dark Fantasy, Fantasy Fiction, Non-Fiction, Sci-Fantasy, Self-Improvement & Self-Actualisation, Short Story or Novella, Urban Fantasy


Published by Center Street

on 14th November, 2017

Format: Trade Paperback

Pages: 400

Published by: Center Street (@centerstreet.com)
an imprint of Hachette Book Group, Inc. (@HachetteBooks) via Hachette Nashville

Formats Available: Hardcover, Audiobook & Ebook

Converse via: #INSPYbooks & #NonFiction as well as #wyrdandwonder & #Fantasy #shortstory

About Howard Behar

Howard Behar Photo Credit Lisi Wolf Photography

HOWARD BEHAR is a renowned business leader, author, speaker, and mentor. He served at Starbucks for a combined twenty-one years as both an officer and a board member. He was the president of North America and the founding president of Starbucks International. He lives in Seattle, Washington, with his wife, Lynn, where he is able to spend time with his children and grandchildren.

Photo Credit: Lisi Wolf Photography

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Reading this book contributed to these challenges:

  • #WyrdAndWonder
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Posted Thursday, 31 May, 2018 by jorielov in 21st Century, Balance of Faith whilst Living, Blog Tour Host & Reviewer, CenterStreet, Christianity, Dark Fantasy, Fantasy Fiction, Futuristic Fantasy, Inheritance & Identity, Inspirational Fiction & Non-Fiction, INSPY Realistic Fiction | Non-Fiction, Life Shift, Light vs Dark, Modern Day, Post-911 (11th September 2001), Shapeshifters, Spirituality & Metaphysics, Supernatural Creatures & Beings, Supernatural Fiction, Urban Fantasy